Tag Archive | Appliance Traders Limited


Image Local automotive giant ATL Automotive Limited today signed a Memorandum of Understanding with Panasonic Latin America for the solar energy transformation of the Audi Terminal and Volkswagen Showroom on Oxford Road.

The announcement was made at a tour of the ATL Eco Store in the Manor Park Plaza. ATL Automotive’s CEO Adam Stewart outlined that the project is estimated to cost over J$25,000,000. 

“We opened the two most sophisticated automotive showrooms in the Caribbean earlier this year at a cost of US$13 million. Anyone who has seen inside either Audi or Volkswagen would have seen the extensive lighting required in each and could also imagine the electricity cost that comes with that level of lighting. With the continued increase in fuel costs worldwide, a solar transformation at this time is our best option as it will drastically reduce our electricity consumption, thus saving us some money,” Mr Stewart explained.

Panasonic will install a 58.8Kw on grid system at the Oxford Road premises. This will supply approximately 30 percent of the power consumption and use an estimated area of 500m2. Panasonic STD module 245W panels with an efficiency of 14.8 percent and an output warranty of 25 years will be utilized.

“We have enjoyed a long standing partnership with Panasonic so we are confident in that we are receiving world class service from a company with more than 35 years’ experience in solar technology,” the CEO noted.

Work is expected to begin on the project in just a few weeks with completion estimated between a three and four week period.

According to Mr Stewart, this is the largest automotive investment by any local company. “We brought these brands to Jamaica based on a firm belief that the people of this country deserved better. Audi and VW have a goal to dominate the automotive industry worldwide by 2018 and this little country is contributing to that historic achievement in a big way. The feedback has been tremendous since we opened.,” Mr Stewart said.

To some on-lookers, the best view of the new showroom is at night when the lights on the German designed building illuminate Oxford Road into a never before seen spectacle. 


ATL Credit Takes to the Streets

Be on the lookout for the ATL Mobile team. First stop, Ocho Rios!!!


ATL’s Mobile Team will cover every corner of Jamaica spreading the word about ATL Great Credit Offer!

Stay tuned for more updates, more pics of the team in action and more reports from the Road.


 Where is ATL Credit today?



Improve Circulation

Hot water can treat muscular and joint pain associated with arthritis, muscle tears and overuse. The warmth will stimulate circulation and blood flow while loosening joints, tendons, tissues and muscles. While it may not cure the pain for good, 5 minutes under hot water can considerably ease pain, stimulate healing and reduce inflammation. Plus, it’s more convenient than a massage and more natural than medical treatments.

Cleanse the Skin

Clogged pores can lead to blemishes and a build-up of toxins in the skin. Hot water and steam will open the pores on your skin, making it easier to clean and release impurities. Following with a cold water rinse will close the pores again and make your skin feel refreshed.


A hot shower is an effective way to warm-up before a morning workout. When you get out of bed in the morning, muscles can be stiff. It’s important to be completely warm and loose before any exercise, and a hot shower can get the blood flowing, warm the muscles and prime them for exercise.

Relieve Stiff Neck and Shoulders

Aside from a massage, a hot shower is the next best thing for a stiff neck or shoulder pain. Letting hot water run over this area for 10 minutes will relax the muscles. Doing some easy neck and shoulder rolls while in the shower will further loosen these muscles.

Relieve Coughs

The steam from a hot shower can loosen phlegm and get rid of mucous which could be causing a cough or sore throat. Adding eucalyptus oil to your skin or the air will make the steam more effective and can help you breathe more easily. A hot shower can also relieve other body aches associated with a cold.

Decrease Stress and Insomnia

A hot shower is a natural sedative. If you are stressed or have trouble sleeping, taking a hot shower for 10 minutes will calm your body, mind and nerves. Adding lavender oil will help too because this is a natural relaxation herb.

Hot Water Heaters – http://atljamaica.com/index.php?cPath=2_65

Read more: http://www.livestrong.com/article/23419-hot-shower-benefits/#ixzz2HJzhXEgp



Kelly Tomblin CEO of JPSco (Centre) with our Deputy Chairman , Adam Stewart (Left) and our Assistant Deputy Chairman, Ian Neita (Right). Stay tuned for some exciting news!

To Pedro Cays and Back: Going the Distance for Service


“The thought crossed my mind several times if we would ever see shore again,” recounted Jeffery Mumby, Senior Electrician at Appliance Traders Limited (ATL).

Called out to sea, Mumby and fellow technician Fabian Powell responded to an unusual service request for a customer some one hundred and fifty miles offshore at Pedro Cay. “A client had reported some difficulties with a diesel generator so we were dispatched to go and fix it. Our team boasts island-wide service but seeing that this was an offshore job, it was outside our usual parameters. Nevertheless, we were on-board and willing to render assistance. Neither of us had ever been to Pedro Cay before so we were excited to go,” said Jeffery.

After boarding a fishing boat at Rocky Point, Clarendon early Saturday morning, the duo made port five hours later at Middle Cay, an area largely inhabited by fisher folk. “We located the client soon after docking and immediately proceeded to repair the unit. There is no wired electricity on Cay and the customer used the generator to power cold storage units so we had to work quickly; finishing the job in just under two hours,” explained Fabian.

At four pm the men gathered their things in preparation to return to shore but were told that no boats are available for at least not for another day or two. Stranded without provisions or means to communicate with anyone, their thoughts turn quickly to fear and anxiety. “We were marooned on the Cay without much of anything, just our toolboxes,” said Fabian. “We were only scheduled to be there a few hours so when we heard that it would be for a few days – we simply were not prepared.”

Upon hearing the plight of the men, a Pedro Cay resident identified as Miss Sandra offered them food and lodging till daylight. But the morning bore no resolve. Time drudged on wearily and on Sunday 5pm, the peak of their 30th hour as ‘castaways’, the men got news that a boat was destined for shore. Rearing to go home, the men accepted the offer to head inland.

Fate however, would not make the return trip an easy one for the men as they spent an arduous 14 hours afloat on the high seas in a small dinghy. “Just when we thought things were looking up, we were in for a terrible awakening. What should have been a 5-hour trip was almost tripled because of turbulent sea conditions,” said Jeffery. “It was terrifying – spending the entire night out in the pitch black unknown and constantly worrying if we’d make it home in one piece,” Drenched and ravaged from sea sickness, daylight finally broke and at 7:30am on Monday, their third day offshore, the men finally made it back to mainland shore.

An unscripted and almost unbelievable tale, the men recounted it with mixed reactions citing both trials and triumphs. “I’ve worked with ATL for almost 13 years and this by far has been my most memorable site visit to date” said Jeffery with a chuckle. “How many technicians or companies you know would travel that distance by boat and end up in a situation like ours to make a customer happy? That’s taking things to a whole new level of service?”

And indeed the men have set a new benchmark of customer service at the company quipped Assistant Deputy Chairman of the ATL Group Ian Neita, “Our Chairman always says we should give the client more than he or she expects but this was a task bigger than all could have anticipated. It’s important that we not only say we’re unbeatable but demonstrate it at every opportunity. Jeffery and Fabian embody the ATL unbeatable spirit and we’re very proud of them for going above and beyond the extra mile. They earned not only the praise of a happy customer all the way in Pedro Cay but also the praise of all us in the ATL Group. They proved that there are no limitations to quality service.”

Definitely one for the history books, Fabian also agreed that that the trip though eventful was definitely worth it. “In the end, what mattered most of all is that we were safe and that we were able to help a customer. But I can’t say I would be up for a boat travel any time soon.” he chuckled.

ATL Enters Solar Water Heater Market


Appliance Traders Limited (ATL) announced Thursday that it will exclusively distribute solar water heaters from Israeli supplier, Nimrod Industries Limited.

It forms part of ATL’s new thrust to offer energy-efficient solutions to Jamaican homes and businesses.

“There has been a prominent call for homes and businesses to ‘go green’ with several local government agencies and financial institutions supporting ventures in alternative energy. With the Nimrod distribution, ATL is bringing the best of Israel’s solar technology to Jamaican shores,” said ATL’s Energy and Engineering Manager Paul Grey in the release.

ATL said that the Nimrod product ideally captures natural light whilst protecting against rust which develops after exposure to ‘hard water’.

“In the Caribbean, we are prone to ‘hard water’ – that is water with mineral elements. Nimrod coats their piping with enamel which prevents mineral deposit build-up and ultimately extends the life of the heater, ensuring savings for customers,” said Grey. “We are pleased that Nimrod has chosen to permeate the Jamaican market. We think the time is right and that Jamaicans are ready to invest,” Grey stated.

ATL is owned by Gordon ‘Butch’ Stewart.

Solar water heaters have grown in popularity since the 1990s, especially within resorts as a means of reducing electricity costs.

ATL will be going up against companies such as longstanding player Isratech Jamaica, which also distributes solar heaters in partnership with an Israeli company, Chromagen.

Isratech Jamaica has, since the 1990s, imported the finished water heaters for local sale but this month announced plans to start local production of heaters. It will import the components from Chromagen and assemble the heaters at its plant at Kendal in Mandeville once it finalises a J$15-million plant expansion.

The terms of ATL’s deal with Nimrod were not disclosed, neither did ATL respond to requests for comment up to press time on the type of investment and infrastructure that will surround its new product line.

ATL Group Signs Wayne Marshall, Tami Chynn


Music power couple Wayne Marshall and Tami Chynn have signed on as brand ambassadors for the ATL Group. The duo will be the marketing faces of the 44 year old company across its range of services from electronics to automobiles throughout the upcoming year.

The appliance and auto company selected the couple because of their talent and diverse appeal. “In looking for brand ambassadors, we believe that Wayne and Tami represent the similar values of the ATL Group and our customers: vibrant, progressive and wholesome” said Ian Neita, Assistant Deputy Chairman of the ATL Group.

As brand ambassadors, Wayne and Tami will represent Appliance Traders Limited – the group’s flagship company specializing in electronics and industrial solutions as well as ATL Automotive – its premium car dealership specializing in Honda, Audi, Land Rover, VW and Jaguar brands in ad campaigns , events and other promotional initiatives.

“ATL is such a well-respected family brand that we readily agreed to partner with them,” said Marshall. “There are definitely big plans in the works and we can’t wait to share with ATL customers and our fans” said Tami.  And ‘share’ they will. As part of the campaign, the couple will also utilize their social media channels including Twitter and Instagram to galvanize fan support for their new partnership.

One of Jamaica’s leading musical couples, Wayne and Tami have enjoyed illustrious careers both on the local and international scene with recent projects seeing both artistes recording and releasing new material as well as videos.