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Danila Haddon – Dealership Dynamo

It’s the beginning of a new week, and Danila Haddon is up early.

She muses on her day ahead – mentally plotting her rounds and routes – checks in on her orchids and makes her way to her office in Ocho Rios, St Ann.

Before she downs her first, full cup of coffee, she has already pursued sales leads, dispatched technicians, checked in with the service team, visited a job site as well as ordered new stock for her showroom and warehouse.

Nine months into her role as branch manager for Appliance Traders Limited (ATL) Ocho Rios, Haddon has blazed an impressive trail in a field most would expect to be headed by a man. “It is truly a technical business and much more than televisions, irons or air conditioners.

From installing generators that power hospitals to designing and outfitting commercial laundry room solutions – we do it all,” Haddon is proud of her job.

“Not many people would believe that a woman could hold her own selling Italian DAB water pump systems; know the ins-and-outs of generators or speak to hotel engineering teams on their industrial system requirements. But that’s just it, I am a woman – I can master anything,” she said with pride.

And mastered them she has. As the first female to head a regional branch for ATL, she notes that she had no reservations about being ‘man enough’ for the job. “Prior to this (assignment) I worked for almost a decade in the hospitality industry, which thrives on three things – expectations, execution and energy. I’ve taken that approach to my new role and being a new industry for me, I was willing to learn and wasn’t daunted to step up to the plate.”

Since her appointment, Haddon has bolstered sales for the branch, reporting a marked 25 per cent increase in transactions as well as a surge of in-store traffic. “The first thing I did when I took the job was to evaluate the strengths and weaknesses of our current team then we made some fundamental changes,” she stated. “We came together as a unit, reassessed our customers – their needs and requirements, addressed our challenges, set new personal targets then overshot them.”

Impressive strides

Haddon and her team have also made impressive strides in the St Ann community partnering most recently with the St Ann’s Bay Hospital to fund a new Electrocardiogram (ECG) printer for its department of internal medicine.

She revealed that her developing platform includes a lot more community work as well as plans to fortify her team with training and development. “There is a lot of potential within our group and I think that the desire to be the best at what we do is ingrained in us.” And the team’s respect for the pint-sized dynamo is mutual. They describe her as “tough but fair, with an open door and a ready solution.

“With a cohesive team in play, you can always expect excellence and that is my strategy,” she notes.

Danila Haddon has no reservations about stepping into a man’s world.

Careers: We’re looking for a Programmer/Analyst



Core Functions

Reporting to the IT Manager, the Programmer /Analyst will be a key team player who will play a role in planning, designing, implementing and maintaining efficient business, financial and operations application systems in support of core organizational functions and business process

This includes the responsibility for analysis and evaluation of procedures and processes in order to provide software solutions aimed at facilitating and optimizing business processes.


Profile of Candidate:

The successful candidate should possess:


  • Practical experience in developing, enhancing and supporting applications systems.
  • Strong analytical and communication skills
  •  Knowledge of financial/accounting applications
  • Ability to perform all technical processes related to the Software Development Life Cycle (SDLC).
  • Proven ability to work effectively in a team environment while exhibiting good analytical and problem solving skills.
  • Knowledge and experience working with Microsoft SQL Server or MySQL database management systems.
  • Expertise in Crystal Reports, HTML, CSS, VB.NET, ASP.NET and PHP programming languages.
  • Excellent interpersonal skills
  • Project Management skills


Qualification and Experience

  • Bachelor’s degree in computer science from an accredited tertiary institution
  • Training in system analysis and design
  • A minimum of two (2) years’ experience in a similar role.


Interested persons may submit their applications to no later than August 3, 2012


The Human Resource Administrator

Appliance Traders Limited

35 Half-Way-Tree Road

Kingston 5



Fax: (876) 754-2797

Happy World Oceans Day!


World Ocean’s Day!

On World Ocean’s Day people around the planet celebrate and honor the body of water which links us all, for what it provides humans and what it represents.

World Ocean’s Day is an opportunity every year to honor the world’s ocean, celebrate the products the ocean provides such as seafood as well as marine life itself for aquariums, pets, and also a time to appreciate its own intrinsic value. This year, we encourage you to reach out to young people in your community and help inspire them for the 2012 theme Youth: the Next Wave for Change

 It’s up to each one of us to help ensure that our ocean is protected and conserved for future generations. World Ocean’s Day allows us to:

  • Change perspective – encourage individuals to think about what the ocean means to them and what it has to offer all of us with hopes of conserving it for present and the future generations.
  • Learn – discover the wealth of diverse and beautiful ocean creatures and habitats, how our daily actions affect them, and how we are all interconnected.
  • Change our ways – we are all linked to, and through, the ocean! By taking care of your backyard, you are acting as a caretaker of our ocean. Making small modifications to your everyday habits will greatly benefit our blue planet.

ATL Netballers at BHNA Dress Parade 2012


The Red and Blue babes of ATL Group’s Unbeatable Netball team showcase their vibrant costumes at the Business House Netball Association dress parade held at the National Stadium on Thursday, June 7, 2012. Matches begin officially on Friday, June 8.

ATL Labour Day Project 2012


The ATL Team was hard at work on Labour Day 2012.  Staff Members from various departments volunteered to repaint a critical pedestrian crossing on the busy Half-Way-Tree Road thoroughfare.

ATL hosts UEFA Championship Viewing Party!


The ATL Sports Club hosted its own viewing party for the exciting UEFA Championship football showdown between Bayern Munich and Chelsea FC. Clear lines were drawn down in the sand for both teams and saw Bayern Munich dominating the first 83 minutes of the game reigning with a 1-0 lead courtesy of Thomas Muller. The English boys in blue, determined to stay afloat, soon equalized with an amazing hat trick from Didier Drogba at the 87th minute. After 30 minutes of overtime and both teams still tied, an intense penalty shoot out saw Chelsea FC emerge as champions. Congratulations Chelsea!