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To Pedro Cays and Back: Going the Distance for Service


“The thought crossed my mind several times if we would ever see shore again,” recounted Jeffery Mumby, Senior Electrician at Appliance Traders Limited (ATL).

Called out to sea, Mumby and fellow technician Fabian Powell responded to an unusual service request for a customer some one hundred and fifty miles offshore at Pedro Cay. “A client had reported some difficulties with a diesel generator so we were dispatched to go and fix it. Our team boasts island-wide service but seeing that this was an offshore job, it was outside our usual parameters. Nevertheless, we were on-board and willing to render assistance. Neither of us had ever been to Pedro Cay before so we were excited to go,” said Jeffery.

After boarding a fishing boat at Rocky Point, Clarendon early Saturday morning, the duo made port five hours later at Middle Cay, an area largely inhabited by fisher folk. “We located the client soon after docking and immediately proceeded to repair the unit. There is no wired electricity on Cay and the customer used the generator to power cold storage units so we had to work quickly; finishing the job in just under two hours,” explained Fabian.

At four pm the men gathered their things in preparation to return to shore but were told that no boats are available for at least not for another day or two. Stranded without provisions or means to communicate with anyone, their thoughts turn quickly to fear and anxiety. “We were marooned on the Cay without much of anything, just our toolboxes,” said Fabian. “We were only scheduled to be there a few hours so when we heard that it would be for a few days – we simply were not prepared.”

Upon hearing the plight of the men, a Pedro Cay resident identified as Miss Sandra offered them food and lodging till daylight. But the morning bore no resolve. Time drudged on wearily and on Sunday 5pm, the peak of their 30th hour as ‘castaways’, the men got news that a boat was destined for shore. Rearing to go home, the men accepted the offer to head inland.

Fate however, would not make the return trip an easy one for the men as they spent an arduous 14 hours afloat on the high seas in a small dinghy. “Just when we thought things were looking up, we were in for a terrible awakening. What should have been a 5-hour trip was almost tripled because of turbulent sea conditions,” said Jeffery. “It was terrifying – spending the entire night out in the pitch black unknown and constantly worrying if we’d make it home in one piece,” Drenched and ravaged from sea sickness, daylight finally broke and at 7:30am on Monday, their third day offshore, the men finally made it back to mainland shore.

An unscripted and almost unbelievable tale, the men recounted it with mixed reactions citing both trials and triumphs. “I’ve worked with ATL for almost 13 years and this by far has been my most memorable site visit to date” said Jeffery with a chuckle. “How many technicians or companies you know would travel that distance by boat and end up in a situation like ours to make a customer happy? That’s taking things to a whole new level of service?”

And indeed the men have set a new benchmark of customer service at the company quipped Assistant Deputy Chairman of the ATL Group Ian Neita, “Our Chairman always says we should give the client more than he or she expects but this was a task bigger than all could have anticipated. It’s important that we not only say we’re unbeatable but demonstrate it at every opportunity. Jeffery and Fabian embody the ATL unbeatable spirit and we’re very proud of them for going above and beyond the extra mile. They earned not only the praise of a happy customer all the way in Pedro Cay but also the praise of all us in the ATL Group. They proved that there are no limitations to quality service.”

Definitely one for the history books, Fabian also agreed that that the trip though eventful was definitely worth it. “In the end, what mattered most of all is that we were safe and that we were able to help a customer. But I can’t say I would be up for a boat travel any time soon.” he chuckled.

Electricity Load Shedding? No Problem

Electricity load shedding? No problem! ATL has the power generator you need for your home or business. Prices starting as low as $36,000.

The NEW Prizm by ATL Commercial

Prizm is an ATL owned brand of Inverter Air Conditioners, Standard Air Conditioners, Diesel Water Pumps, Generators, Industrial Fans, Mini Refrigerators and Much More. .With Prizm by ATL you get all the advanced technology and latest features yuo expect for your appliance. You also get the ATL Guarantee of unbeatable service, extensive warranties and expert technicians to keep you cool. Why Buy Prizm? Because you deserve it!

PRIZM by ATL – Some Things Need Not Be a Luxury!


ATL relaunches it’s Prizm Brand

Trusted in Homes & Business Across Jamaica
Engineered especially for Jamaica, Prizm is trusted to homes and business across the island. With Prizm by ATL you get all the advanced technology and latest features you can expect for your appliance. Prizm products have been meticulously researched to ensure the highest standards of quality are guaranteed before the ATL seal of approval is given. ATL is commited to providing quality service for all the products it carries especially for products under the it’s own brand, Prizm.

Experienced Service Professionals

You also get the ATL Guarantee of Unbeatable service, extensive warranties and expert technicians to keep you in the cool. From the purchase to the installation we have an experienced team of professionals here to serve you. We ensure our clients enjoy the full benefit of their purchases through proper installation, regular preventative maintenance as well as accurate and timely repair operations. We build Prizm so our technicians know the products inside and out.

ATL Owned Brand – A Company Synonymous with Quality

For nearly 46 years, the ATL brand has helped bring the best brands and products to households and businesses all across Jamaica. With the Prizm brand it is no different – ATL has succeeded in creating a product line that’s only affordable but can be put to the test against other world-leading brands based on the level of quality. From Inverter Air Conditioners, Standard Air Conditiners, Diesel Water Pumps, Generators, Industrial Fans, Mini Refrigerators and much more. Why Buy Prizm? – Because you deserve! So Go Prizm today!

Behind the Scenes of ATL’s New Generator Commercial


Catch these ‘behind the scenes’ pics of ATL’s upcoming Generator commercial. Shot at Tinson Pen and coming to a TV near you!