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General Manager of Appliance Traders Limited (ATL) Ian Neita (right) demonstrates to Kelly Tomblin, head of the Jamaica Public Service Company (JPS) how to navigate the touchscreen Panasonic Eco-Simulator at the launch of ATL’s Eco Store in Kingston on Thursday June 6. The ATL Eco-Store is Jamaica’s first energy-exclusive retailer and will distribute a range of green electronics including inverter refrigerators and air-conditioners, solar panels as well as LED bulbs.

General Manager of Appliance Traders Limited (ATL) Ian Neita (right) demonstrates to Kelly Tomblin, head of the Jamaica Public Service Company (JPS) how to navigate the touchscreen Panasonic Eco-Simulator at the launch of ATL’s Eco Store in Kingston on Thursday June 6. The ATL Eco-Store is Jamaica’s first energy-exclusive retailer and will distribute a range of green electronics including inverter refrigerators and air-conditioners, solar panels as well as LED bulbs.

Outside the ATl Eco Store located in Lower Manor Park Plaza

Outside the ATl Eco Store located in Lower Manor Park Plaza

Business and engineering solutions retailer Appliance Traders Limited (ATL) has made another streamlined move into the energy space with the launch of its energy-exclusive retail outlet, the ATL Eco-Store.

The first of its kind in Jamaica, ATL’s Eco-Store, located in the Manor Park Plaza in Kingston, marks the company’s continued expansion into the alternative energy space following the launch of its Energy Solutions division in April this year and the introduction of its own ‘Eco-Smart’ electronics-efficiency certification.

Teaming up with long standing partner Panasonic as well as Israel’s top solar water heater provider Nimrod, the ATL Eco-Store boasts the latest ‘green’ technology from the Panasonic inverter product line including air conditioners and refrigerators, Panasonic  HIT solar panels, televisions, LED and CFL lighting as well as Nimrod’s  solar water heaters and other photovoltaic (PV) systems. The store will also carry a range of timers, energy monitors and power strips from the Jamaica Public Service Company (JPS) with whom ATL forged a strategic partnership in May to retail energy saving products.

Speaking at a media tour of the Eco-Store, General Manager for ATL Ian Neita reaffirmed the company’s commitment to provide more eco-efficient solutions for Jamaican homes and businesses.  One great catalyst of consumer interest in ‘green’ electronics is cost savings. It is proven that older appliances and our high electricity consumption will continue to inflate our energy receipts and drain both our national and environmental resources.  While consumers are becoming increasingly aware of the need to reduce their energy consumption, many remain uncertain of the measures they can take.  ATL through its Energy Solutions division and the ATL Eco-Store are prepared to help Jamaicans make the all-important savings switch to go green.”

In addition to showcasing eco-electronics, the new ATL energy- exclusive outlet also boasts an interactive Panasonic Eco–Simulator which compares consumption patterns of energy saving appliances versus inefficient models to aid customers in learning about conservation and efficiency.

The ATL Eco-Store, previously one of the company’s two Kingston outlets, will be open to the public Monday June 10 and will operate Monday – Friday 10:00 am – 6:00 pm and from 9:00 am – 1:00 pm on Saturdays.



Buying a TV this Christmas? Go Digital!




With calls from the Opposition Jamaica Labour Party to set a definite timeline for the Digital Switchover (DSO), talks have resumed whether or not Jamaica will be ready for the Government’s proposed 2015 deadline.

The DSO, also called the digital television transition or analogue switch-off,refers to the process by which nations will stop delivering broadcast, cable and satellite content using analogue technology. Instead content will be delivered via digital signal delivering improved images and sound. To date, the digital TV transition has already commenced in over 50 countries including Japan, Italy, France and the United Kingdom.

So what does the analogue to digital switch mean for consumers? Analogue signals require antennae unlike digital TVs which have integrated digital tuners and monitors to display the programming. Televisions that are not equipped with digital tuners will be rendered useless after the switch.

With the throes of the holiday season in full swing, electronics, particularly TV’s are hot ticket items. If getting a new television is on your wish list and with a switchover likely in the next few years, consumers must be wary not to expend funds on sets that are not compatible with digital signals” said Home Product Manager at Appliance Traders Limited (ATL) Stacey Campbell.

In April this year, Minister with responsibility for information Sandra Falconer said that Jamaica has begun to make sure footed strides and would be moving towards the digital switchover in 2015, completing a process that has been in train since 2003.

The 44 year retailer which carries Panasonic Viera models as well the new Samsung Smart series televisions says they are well prepared for the transition. “Our customers can be assured that current stock is completely digital. When you buy a unit from ATL, you don’t have to worry that in 3 years you will need a new TV. We monitor activities in the international markets to make sure our customers are getting the latest and the best,” said Campbell.

Campbell’s mentioned that consumers shopping for digitally compatible televisions this holiday should note that TV’s should be marked or labelled to indicate if they have a built-in digital tuner, “It may say something like DTV, HDTV, ATSC, Digital Tuner, Digital Receiver, Integrated Digital Tuner or Digital Tuner Built In. Without a digital tuner, those TVs will need a set-top converter box to get a digital picture.  If there is no indication of a digital tuner on the TV set itself, check the owner’s manual” she said, “Shop carefully. Speak with a well-informed sales person and always research the unit before you purchase.”

ATL Enters Solar Water Heater Market


Appliance Traders Limited (ATL) announced Thursday that it will exclusively distribute solar water heaters from Israeli supplier, Nimrod Industries Limited.

It forms part of ATL’s new thrust to offer energy-efficient solutions to Jamaican homes and businesses.

“There has been a prominent call for homes and businesses to ‘go green’ with several local government agencies and financial institutions supporting ventures in alternative energy. With the Nimrod distribution, ATL is bringing the best of Israel’s solar technology to Jamaican shores,” said ATL’s Energy and Engineering Manager Paul Grey in the release.

ATL said that the Nimrod product ideally captures natural light whilst protecting against rust which develops after exposure to ‘hard water’.

“In the Caribbean, we are prone to ‘hard water’ – that is water with mineral elements. Nimrod coats their piping with enamel which prevents mineral deposit build-up and ultimately extends the life of the heater, ensuring savings for customers,” said Grey. “We are pleased that Nimrod has chosen to permeate the Jamaican market. We think the time is right and that Jamaicans are ready to invest,” Grey stated.

ATL is owned by Gordon ‘Butch’ Stewart.

Solar water heaters have grown in popularity since the 1990s, especially within resorts as a means of reducing electricity costs.

ATL will be going up against companies such as longstanding player Isratech Jamaica, which also distributes solar heaters in partnership with an Israeli company, Chromagen.

Isratech Jamaica has, since the 1990s, imported the finished water heaters for local sale but this month announced plans to start local production of heaters. It will import the components from Chromagen and assemble the heaters at its plant at Kendal in Mandeville once it finalises a J$15-million plant expansion.

The terms of ATL’s deal with Nimrod were not disclosed, neither did ATL respond to requests for comment up to press time on the type of investment and infrastructure that will surround its new product line.

ATL Group Signs Wayne Marshall, Tami Chynn


Music power couple Wayne Marshall and Tami Chynn have signed on as brand ambassadors for the ATL Group. The duo will be the marketing faces of the 44 year old company across its range of services from electronics to automobiles throughout the upcoming year.

The appliance and auto company selected the couple because of their talent and diverse appeal. “In looking for brand ambassadors, we believe that Wayne and Tami represent the similar values of the ATL Group and our customers: vibrant, progressive and wholesome” said Ian Neita, Assistant Deputy Chairman of the ATL Group.

As brand ambassadors, Wayne and Tami will represent Appliance Traders Limited – the group’s flagship company specializing in electronics and industrial solutions as well as ATL Automotive – its premium car dealership specializing in Honda, Audi, Land Rover, VW and Jaguar brands in ad campaigns , events and other promotional initiatives.

“ATL is such a well-respected family brand that we readily agreed to partner with them,” said Marshall. “There are definitely big plans in the works and we can’t wait to share with ATL customers and our fans” said Tami.  And ‘share’ they will. As part of the campaign, the couple will also utilize their social media channels including Twitter and Instagram to galvanize fan support for their new partnership.

One of Jamaica’s leading musical couples, Wayne and Tami have enjoyed illustrious careers both on the local and international scene with recent projects seeing both artistes recording and releasing new material as well as videos.


ATL Appliance Tip| Bake Two Dishes at the Same Time

If you’re making two dishes that both require oven cooking at about the same temperature, put them in together to take full advantage of the energy used to heat the unit.

ATL Appliance Tip: Don’t Overload Your Dishwasher

Heavy loads & off-balanced loads will put a strain on the moving parts of your dishwasher & wear them out. Also items may still be dirty after a load of dishes as some dishes may be buried too far to receive proper cleaning.

ATL Appliance Tip| Measure Where Your Appliance Will Go Through

Measure not only the space the appliance will be fitted but also the area the appliance will be go through. Measure the door, passage or hallway any area the appliance may need to be maneuvered.  You may run into an issue by not considering this.