Electronics and industrial solutions company Appliance Traders Limited (ATL) has joined forces with Jamaica Public Service Company (JPS) to provide energy-saving products and services to Jamaican homes and businesses. The partnership was sealed after both parties signed a Memorandum of Understanding (MOU) on May 22nd and will see ATL extending its distribution of alternative and energy-efficient products through JPS’ Customer Service eStore outlets.
Deputy Chairman of the ATL Group, Adam Stewart commended the new alliance citing that it demonstrated genuine intent by JPS to show Jamaicans how to reduce their energy bills. “This move is uncharacteristic of a power company, some would say its’ even counterintuitive but what it shows is that JPS cares about the energy crunch being felt by its customers,” he said.
Chief Executive Officer of JPS, Kelly Tomblin responded in tow stating that the company wanted to educate and empower its customers to responsibly manage their energy use. “JPS is redefining its relationships with its customers; becoming more intimate and moving to address their concerns about energy costs. Partnering with a giant like ATL can help us deliver like we’ve never delivered before,” Tomblin said.
JPS will augment their eStore offering with energy-efficienct electronics from ATL including Panasonic inverter refrigerators, Panasonic inverter air conditioning units and Nimrod solar water heaters. The power company’s customers will also benefit from technical and consultative services through ATL’s Energy Solutions arm. “What we find is that the average consumer isn’t fully informed on how inefficient appliances can affect energy receipts so through our partnership with JPS we hope to offer energy-mindful solutions and cut costs,” said Stewart.
The partnership between ATL and JPS comes a few months after strategic energy initiatives by both companies in a mandate to promote energy conservation and efficiency. Earlier this year, ATL announced its expansion into the alternative energy business with the launch of its streamlined Energy Solutions division. ATL who already had solid footing in the ‘green space’ added to its already extensive range of energy efficient product line, providing solar water heating systems, photovoltaic panels, inverter batteries, pool pumps, LED lights, smart thermostats along with other energy-saving and eco-friendly devices. The company also revealed its plans for rebranding its Manor Park location as a fully outfitted eco-store, the first of its kind in Jamaica.
In April, JPS rolled out their eStore concept designed to offer different energy-savings products, including a variety of power efficient gadgets, timers and sensors. JPS currently has one eStore outlet at its Ruthven Road branch and has plans to open two additional stores before the end of the year.