ATL Enters Solar Water Heater Market
Appliance Traders Limited (ATL) announced Thursday that it will exclusively distribute solar water heaters from Israeli supplier, Nimrod Industries Limited.
It forms part of ATL’s new thrust to offer energy-efficient solutions to Jamaican homes and businesses.
“There has been a prominent call for homes and businesses to ‘go green’ with several local government agencies and financial institutions supporting ventures in alternative energy. With the Nimrod distribution, ATL is bringing the best of Israel’s solar technology to Jamaican shores,” said ATL’s Energy and Engineering Manager Paul Grey in the release.
ATL said that the Nimrod product ideally captures natural light whilst protecting against rust which develops after exposure to ‘hard water’.
“In the Caribbean, we are prone to ‘hard water’ – that is water with mineral elements. Nimrod coats their piping with enamel which prevents mineral deposit build-up and ultimately extends the life of the heater, ensuring savings for customers,” said Grey. “We are pleased that Nimrod has chosen to permeate the Jamaican market. We think the time is right and that Jamaicans are ready to invest,” Grey stated.
ATL is owned by Gordon ‘Butch’ Stewart.
Solar water heaters have grown in popularity since the 1990s, especially within resorts as a means of reducing electricity costs.
ATL will be going up against companies such as longstanding player Isratech Jamaica, which also distributes solar heaters in partnership with an Israeli company, Chromagen.
Isratech Jamaica has, since the 1990s, imported the finished water heaters for local sale but this month announced plans to start local production of heaters. It will import the components from Chromagen and assemble the heaters at its plant at Kendal in Mandeville once it finalises a J$15-million plant expansion.
The terms of ATL’s deal with Nimrod were not disclosed, neither did ATL respond to requests for comment up to press time on the type of investment and infrastructure that will surround its new product line.