Archive | April 2012



We’re making it real easy to shop for mom this Mother’s Day.
Mother’s Day Sale Now on at all ATL locations islandwide. April 30 – May 2012

ATL Unbeatable Netball team train with Sunshine Girls


Getting a jumpstart on their upcoming season, Appliance Traders Limited (ATL) netballers took to the court to run drills with Head Coach of Jamaica’s Sunshine Girls, Oberon Pitterson and ace national player Kasey Evering.

In true ‘Sunshine Girl’ style, Pitterson and Evering conducted an intense and exclusive session with the combined senior and junior ATL squad as the team begins preparation for the impending Business House Netball Association (BHNA) in May.

Head of the ATL’s Netball Team Rosemarie Jadusingh said her squad is intent reclaiming the BHNA title after taking top honours in 2009 and placing third in 2011, “We intend to be a dominant force in the inter-company league this season so we’ve begun our preparations earlier. What better way to whip our girls into the competitive and winner mindset than to train with the Sunshine Girls!”

Panasonic Eco-Village Charts Clean Green Path


Following its opening almost six months ago, Panasonic’s Eco-Village at Sandals Montego Bay has signaled a new era of energy-efficient tourism in the Caribbean.

A joint venture between Appliance Traders Limited (ATL), Sandals Resorts International and green-technology leaders Panasonic, the ‘eco-village’ is environmentally-responsible lodging or housing that makes minimum ecological impact on its surroundings.

The two-suite facility is the first of its kind in Jamaica and boasts an entirely self-sufficient power system and is equipped with 98 units of Sanyo HIT solar panels that convert sunlight to electricity. The Eco-Village produces over 50 kilowatts (kwh) of electricity per day, outputting more than enough power to operate all the electronic components and air conditioners inside the suites. The solar panels are also connected to the resort’s electrical grid allowing surplus energy produced to be utilized in the resort’s other facilities,” said ATL’s Energy Division Projects Manager Paul Grey.

In addition to using renewable solar energy, the suites are also outfitted with Panasonic’s eco-conscious appliances including LED light bulbs, Econavi Inverter AC units and energy efficient LCD flat screen televisions, all controlled through an innovative user-operated touch screen tablet. Along with Panasonic’s eco-conscious appliances, all of which are available at ATL, the village also boasts a centrally operated Green Room Controller (GRC) system to control the in-room equipment via a central computer, “The GRC is smart-technology that audits the user’s consumption patterns to determine their carbon emissions, environmental impact as well as remotely control the power distribution” said Grey.

Over 40 couples have vacationed at the green-villas to date. “In the wake of the world’s rising eco-concerns, many of our guests have also adopted an environmentally-friendly stance and are pleased to vacation somewhere that mirrors their eco-beliefs,” said CEO of Sandals Resorts International, Adam Stewart.

A pioneer in eco- tourism, Sandals Resorts International will work closely with partners Appliance Traders Limited and Panasonic to equip its other resorts across Jamaica and the Caribbean with similar eco-innovative features.

ATL strikes gold with Canon!


Appliance Traders Limited (ATL) has struck gold, being named the highest certified specialist in the Caribbean by multinational imaging solutions provider, Canon.

Senior Marketing Engineering and Communications Manager for Canon Latin America, Wesley Chery made the official announcement on his visit to Jamaica. “Canon Latin America is very pleased to announce that Appliance Traders Limited through our Association of Technical Service Professionals (ATSP) programme has been certified as our top technical team in the Caribbean. We have a great ongoing partnership with ATL and their achievement speaks volumes on their product knowledge and service skill,” he announced.

The manufacturer mark of distinction, the ATSP programme enables authorized service professionals to study firsthand with Canon, undergoing an intense product service syllabus and rigorous examinations to earn a gradated certification ranging from bronze to platinum.

Three technicians from ATL scored top marks with Gary Williams achieving gold and Duane Ximines and Dennis Miller scoring bronze passes each.  “We are extremely proud of our technicians for having truly seized the mantle with training and development opportunities such as this one. The Canon ATSP programme boasts an impressive platform that not only vouches for the authenticity of our product expertise but also gives young technicians an opportunity to be recognized by major manufacturers such as Canon for their hard work and dedication. Our team now boasts two gold, one silver and five bronze awardees making us the top service team in the Caribbean” said ATL’s Director of Service, David DeMorrase.

The Association of Technical Service Professionals was introduced in 1991. By the end of its first decade, just over 14,000 exams had been delivered with nearly 3,500 achieving passing scores, ATSP transitioned to a certification-based program during 2000 and since that time over 12,000 Certification exams have been taken, with more than 5,000 exams resulting in Certification.

Behind the Scenes of the New Prizm Commercial

Behind the Scenes - Prizm TV Commercial

Appliance Traders Limited shot a commercial for their Prizm line this week in Kingston and Montego Bay. A proud manufacturer of Air Conditioning Units and Generators, the Prizm line is exclusively distributed by ATL Jamaica. See highlights from the commercial shoot here: