Archive | January 2012

ATL Unbeatable (Full Length Video)


Legendary heavyweight boxer Muhammad Ali once said “If I’d been a dustman I’d have been the best dustman there is.” At the ATL Group, we follow a similar mantra. It’s about being the best you can be and that’s exactly what we do.

‘ATL Group Unbeatable’ is no catchy advertising slogan designed to sell products. It’s a way of life that we live and breathe by every day. Whether it’s the people we employ, the products we sell or the service that we provide, we strive to be unbeatable in every aspect of our organization. It’s our pledge. This video gives all a deeper look at our company, our brands, and what we stand for and strive to offer to our customers.

Carlos Malcolm – Evolutionary Electronics Man


“It is not the strongest of the species that survives….it is the one that is most adaptable to change” – Charles Darwin, English Scientist and Author of the theory of evolution

Boasting an undeniable affinity for circuits and switches, Carlos Malcolm stands uncontested as one of the island’s most impressive authorities on electronic engineering.

Stationed at Appliance Traders Limited (ATL) for almost a decade, his lifelong affair with electronic technology has produced immeasurable detail and experience that is unlikely to be scripted in any workbook or manual.

The highest rated Panasonic certified technician in Jamaica, Malcolm has lead the charge across various electronics projects and currently serves as the Technical Supervisor in the Service Department as well as the Head of the Electronic Workshop at ATL, “At Appliance Traders we sell everything from audio visual equipment to air conditioning units to generators – – once the item has a circuit board, I know how to fix it!”

Not content to simply tinker with electronic boards, Malcolm has steadily adapted and evolved throughout his career constantly expanding his knowledge bank. “While I joined the team proficient on the business of electronics, ATL has fostered a lot of training and development. I’ve completed workshops with some of our key brand partners like Panasonic (Jamaica and Latin America), Samsung as well with Cummins Onan.”

Not resting on his laurels and accomplishments, Carlos continues to push boundaries noting major interest in not only electronic repair but also in energy-efficient electronic technology design, “Currently I’m working on several projects during my leisure time including a pedal generator that I’ve built from scratch. It utilizes waste fuel/biodiesel which is low in carbon emission and is a clean burning alternative to generate electricity…”Additionally he notes, he is also designing a steam engine that utilizes renewable energy material, for example coal, wood and waste oil as well as making a plastic tank bio-digester which takes in waste from chicken and pig manure and converts it to methane – an important gas used in the generation of electric power.

A true master technician, his success, he quips is solely boosted on his drive to constantly evolve and adapt with changing technology as well as his genuine love for his field, “Technology is constantly changing. You learn as you go along and the learning curve increases daily and once you are constantly learning and you do what you love, you never work a day in your life.